Brace yourself, this is a long one...
After we had whiled away a few hours in Chelsea Market, we ventured outside, and the blizzard had thankfully subsided a bit - we thought the market was going to be bigger than it was so hadn't planned something else for afterwards (we were wi-fi-less, thanks to 02 and no international data bundles, so we couldn't even google-map it) - but we just started wandering and adventuring! No bad thing.
A friendly local in a store en route sent us on our way in a good direction, headed for Fifth Avenue, which wasn't really too far... and we couldn't believe our luck when we stumbled upon ABC Carpet & Home, which was top of our list for checking out what was what and who was who in the NYC interiors and home scene. Ahh, it was so lovely! Quite different to what I expected (a lot more bohemian, and less slick, maybe?), but really fab and an amazingly conceived concept store. All five floors of it. Yum.
I particularly enjoyed seeing the in-house florist ABC Blooms, at work, and seeing all their gorgeous arrangements peppered throughout the store. I especially loved the installations where they had shone neon pink light on the plants - it was such a gorgeous pop of colour and created amazing contrast within the merchandised sections.
So much beautiful colour, texture, layering and curation going on... a fantastic place to while away the hours and discover new brands, designers and artist's creations...
On the ground floor, we were greeted with a very bohemian, feminine, delicate and layered-up vibe - lots of small items, grouped, casually scattered (seemingly) with sage bundles, pretty messes of ribbon, incense, beautiful fragrance brands and Astier de Villatte pieces peppered through and grouped with little hand thrown and pinched ceramic pieces... confetti... glitter... faux flowers petals... really incredible how many tiny little curations you could find in every corner. A feast for the eyes, and something quite different, from what we saw, for the NY interiors scene!
On the mezzanine level, there is the deepak centre, where they hold seminars and talks - the day we arrived in NYC, Joe Cross had been there, and we were so sorry to miss that one, as we have been so inspired by his work and it's really changed the way we eat. There's also a lovely boudoir area, where they sell silk jammies and negligee's etc for the stylish ladies of NY... and then there is the work station of abc blooms. I had a lovely chat with the head florist, and really loved the beautiful undone arrangements that she creates for around the store, and for sale, so casual and special. Aren't those little blue flowers incredible? She told me the name of them, and that they are Japanese, but I can't recall- I think I wrote it down but can't find it - any help would be greatly appreciated. It's SO rare to find a truly bright blue flower, they were quite breathtaking!
(You will see a theme developing in these posts, with my lust for NY florist's and their stunning stores!)...
The basement had an incredible array of ceramics, glassware (arranged in colour and hue order, be still my heart!), linens and gifts... and I spent a lot of time drooling and taking a million pictures. I was incredibly restrained and didn't buy anything - Ryan's lucky I wasn't 100% when I visited this store, or else I might have done some serious damage - but the fine pastel coloured thrown ceramic bowls really tugged at my heart-strings... aren't they gorgeous? What you can't tell from the photo is how HUGE they were... almost the size of a torso... so incredibly beautiful. One day I'll go back for one of them, and take extra luggage especially.
The upper floors are furniture, and interior design led... with concessions for bedding and linen brands - from the well-known, to the less well known - there are racks of fabrics, and incredible ranges of very expensive and stylish furniture. We sat for a good wee while, resting our weary feet, in a few very comfy sofa's, imagining how quickly we could become accustomed to being very well-to-do wealthy new yorkers living on the upper east side... ;)
All in all, a really gorgeous store, and one I'm so happy to have visited. It's one thing experiencing something online, through social media shares, and another to actually visit a place... touch the beautiful products, drink in the lovely scent in the air, and appreciate all the hard work the Visual Merchandising team have gone to in order to create such an interesting and layered shopping experience. A must do for NY-goers!